▼あらすじ
長年、医療機器メーカーに勤めてきた春奈（坂井 真紀）は、窮屈な生き方しかできなかったのだと自らの人生を振り返っていた。自分とは対象的に柔軟に生きてきた妹の由香里（千國 めぐみ）に羨ましさを感じていた。 しかし、出張先の倉敷で再会した妹から、春奈が家族で一番こだわりが強く、「そんな姉の春奈に影響を受けて今の自分がある」と、思いがけない言葉を聞く。妹の勧めに従って香川県を訪れた春奈はローカルガイドに導かれ、本来好きだった美術の世界を堪能し、眠っていた自分の中の好奇心を再び取り戻していく…。

▼制作意図
45歳から54歳の1人旅をする世代を対象に、高松発着の着地型旅行商品の認知度向上を目指して制作。 ブランドの特徴である「通な旅の提供」を強調し、大人の独身女性に対して「こだわり」を再び持つ喜びを伝える映像コンテンツを制作。 視聴者に対して、これまでの人生を肯定し、やりたくても出来なかった個人の思いに寄り添う事で、ターゲット層からの「共感」を勝ち取ると同時に心地よさを演出し、新たな香川県の旅行スタイルの普及及び地元事業者と連携した観光経済需要の創出を目指した。

▼Synopsis
Haruna (Maki Sakai), who has worked for a medical equipment manufacturer for many years, looks back on her life and realizes that she could only live a cramped life. She envies her younger sister Yukari (Megumi Chikuni), who has lived a flexible life in contrast to her own. However, when she met her sister again in Kurashiki on a business trip, she heard unexpected words from her sister that Haruna was the most particular person in the family and that she had been influenced by her sister Haruna to become the person she is today. Following her sister's advice, Haruna visits Kagawa Prefecture and, guided by a local guide, enjoys the world of art, which she originally loved, and regains her dormant curiosity...

▼Concept
Targeting the generation of 45-54 year olds who travel alone, the video was produced with the aim of increasing awareness of the destination-based travel products from and to Takamatsu. Emphasizing the brand's characteristic of "providing a passable travel experience," video content was created to convey to adult single women the joy of having "persistence" again. By affirming the lives of those who have lived in the past, and by attending to the thoughts of individuals who wanted to but could not, the video won the "sympathy" of the target audience and at the same time created a sense of comfort, aiming to promote new travel styles in Kagawa Prefecture and create tourism economic demand in cooperation with local business operators.