▼あらすじ
感性に優れた著名な写真家が、高校生に写真撮影について語るイベントの講師として観音寺を訪れれる。観音寺商店街の人やモノを映像で切り取る生徒たちの視線に触れ、彼は「人間復活」と謎めいた言葉を発する。人はそれぞれ自身の価値観や経験を持っているため、同じ風景や状況でも異なる視点で捉え、感じ取ることができる。おもしろくてかっこいい、楽しくアカデミックで、感動的かつ真剣に生きる「人間」の価値観は、時代の空気や地域、文化の中で形成され、さらに未来に向けて変化し続ける。誰もが「人間」である以上、「人間復活」とは一体何なのかを考えざるを得ない。果たして「人間復活」とは何なのか？答えは出ないが、好奇心を刺激する世界観が観音寺には広がっている。

商店街の長期ブランド戦略として、「人間復活」という抽象的に解釈できるスローガンを設定し、抽象的で如何様にも解釈が広げられるキャッチーなスローガンをもとにショートドラマを作成。商店街(オフライン)＋SNS広告（オンライン)の双方で発信した。

▼Synopsis
A well-known photographer with a keen sense of sensitivity visits Kannonji as an instructor for an event to talk about photography to high school students. Touching the eyes of the students as he captures the people and things of the Kannonji shopping district in his images, he speaks enigmatically of "human resurrection. Since each person has his or her own values and experiences, the same scenery and situation can be perceived and felt from different perspectives. Interesting and cool, fun and academic, inspiring and serious, "human" values are formed in the atmosphere of the times, region, and culture, and continue to change further into the future. As everyone is a "human being," we are forced to consider what "human resurrection" really means. What really is "human resurrection"? There is no answer, but there is a worldview in Kannonji that stimulates our curiosity.

As a long-term brand strategy for the shopping arcade, the slogan ‘Human Resurrection’ was set as an abstract slogan that could be interpreted in any way, and a short drama was created based on the abstract and catchy slogan that could be interpreted in any way. The drama was transmitted both in the shopping arcade (offline) and through SNS advertising (online).